haku: @freeterm cause-related marketing / yhteensä: 6
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1.
Charitable partnerships among travel and tourism businesses: perspectives from low-fares airlines
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 337-354
 2011 Fenclova, E.
Coles, T.
2.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
3.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
4.
When profit equals price: consumer confusion about donation amounts in cause-related marketing
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 170-180
 2003 Olsen, G.D.
Pracejus, J.W.
Brown, N.R.
5.
Corporate social responsibility and cause-related marketing: an overview
International Journal of Advertising
2001 : VOL. 20:2, p. 207-222
 2001 Bronn, P.S.
Vrioni, A.B.
6.
A typology of consumer responses to cause-related marketing: From skeptics to socially concerned
Journal of Public Policy and Marketing
1998 : FALL, VOL. 17:2, p. 226-238
 1998 Webb, D. J.
Mohr, L. A.
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